Remote jobs are not just a fad. They’re here to stay and grow. The next step? More remote jobs in digital marketing. In this article, we’ll walk through everything you need to know about finding remote jobs in marketing so that you can get started working from anywhere.
What is digital marketing?
Marketing is about communicating the value of a product, service, or idea to customers and thus convincing them to invest their money in you. It’s an activity that affects every part of an organization and significantly impacts its success or failure.
With the rise of online-savvy markets, digital marketing is promoting said value to customers using the internet through emails, web-based advertising, and social media. Digital marketers aim to invoke a customer’s feelings through a phone or computer screen to communicate their campaign goals and highlight a need for their products or services. Digital marketing has evolved to become a critical part of the business cycle that affects every aspect of your organization - from how you design and produce your products to how and where you deliver them.
Where to begin?
Have a clear understanding of what you’re looking for before you begin your search.
Ask yourself, What do I want? Do I want to work with a specific company or brand? How much money do I need to make each month? What size of team and budget am I comfortable working with at this stage in my career? A simple search like “How to find flexible jobs that pay well” can help you get a clearer understanding of what your goals should look like.
Skills you'll need
If you’re looking to get into digital marketing, a remote job is an excellent way to get your foot in the door. This industry is booming and continues to grow each year. According to Upwork’s 2019 State of Workforce Report, 77% of freelancers said they want more work from their existing clients this year.
Having experience with social media marketing, copywriting and design are great ways to show off your skills and make a name for yourself in the world of digital marketing. Obtaining basic design skills through Canva, Adobe Illustrator or Figma can increase your chances of getting noticed by a recruiter. E-commerce specialists are also highly sought after due to the surge in e-commerce sales over recent years; companies need people who can build websites or manage online stores with ease! As long as your experience includes empathy (or “people skills”), there should be plenty of opportunities available within remote jobs in marketing.
How much do marketers make?
Marketers are an essential part of every organization, no matter the industry. Depending on your experience level and location, you could be making $40,000 - $60,000 as an entry-level digital marketer with many opportunities for career growth down the line.
To give you insight into a digital marketing career path, here are some of the good jobs in digital marketing that are available now (last updated 7/6/22):
- Director of Communication and Marketing: begins at $90,000 per year and goes to $125,000 per year depending on experience.
- Senior Marketing Specialist, Consumer Marketing: begins at $56,600 per year and goes to $91,850 per year depending on experience.
- Campaign Marketing Manager: begins at $56,600 per year and goes to $112,000 per year depending on experience.
- Sr Manager, Channel Marketing: begins at $111,300 per year and goes to $132,090 per year depending on experience.
- Marketing Project Manager: begins at $55,000 per year and goes to $70,000 per year depending on experience.
Opportunity is knocking
If marketing sounds like a career for you, there are many opportunities for you to seize in this ever-growing industry. According to a study by the Global Industry Analysts Inc., the global digital advertising marketing market is projected to reach $786.2 billion by 2026 - if that sounds like something you’d be willing to be a part of, you’ll need to work on building your portfolio and honing your communication skills to break into the industry. A stand-out portfolio can be attained through freelance projects, internships, and skills-based volunteer projects through TapRoot or Catchafire, where you can create marketing campaigns for different nonprofit organizations. You can also explore free or low-cost marketing certifications to gain industry-recognized credentials to help you become more competitive in a tight labor market.
But of course, the best practice you can get would be by starting with yourself. Think of your personal mission and vision and create your unique brand that reflects that. There are many ways to market yourself with different social media platforms. LinkedIn is an excellent tool for networking with professionals to establish a presence and generate awareness of yourself as a marketing professional. Use social media marketing to belong to a community of like-minded people. Platforms like Twitter, Discord, or ClubHouse can get the ball rolling for you.
Launching your career is never easy; you’re weary of the type of person you want to become within this new industry, and a lot of times, imposter syndrome can get the best of you. Overcoming the hurdles you face along the way is a long and complicated journey but having a clear set plan, a kinder inner dialogue, and remembering that what is yours will ultimately find its way to you can help you turn those negative thoughts into positive actionable changes.
Digital marketing is a great field if you’re looking for remote work opportunities. The biggest challenge many aspiring marketers face is finding their first job, but after that initial hurdle has been cleared the sky really is the limit. Are you ready to take the next step? Use CO.CAREERS’ Good Jobs Board now to find a job that feels like more than a boring 9-5. Discover a career that excites you with benefits that appreciate your value!
Dana Daas is a digital storyteller and data-driven marketer. As a recent graduate of Point Park University with a bachelor’s degree in International Business, she has developed an interest in leveraging digital tools to boost an organization's interaction and visibility as well as, branding strategies that beautifully illustrate an organization's identity.